Splendid hybrid by Jim Vlasic. They are actually easier to grow than African Violets and bloom freely. They prefer bright indirect light or grow lights. Avoid any hot sun. Keep evenly moist but not wet or dry. Avoid splashing any cold water on the leaves as it will spot them just like an African Violet. Feed monthly with an African Violet fertilizer following the directions on the package. Trim off faded flowers to keep them blooming.